Dynamic Simulation Model to Enhance Market Share of Liquid Fertilizer Industry

As with any other companies, liquid fertilizer companies need to keep its market share increases in order to remain competitive in this global economy. Although the demand of liquid fertilizer is quite high, some liquid fertilizer companies are failed to increase their market share. One of the causes is their inability to predict market demand. This paper aims to propose a model using system dynamics that is used to model and to generate scenarios because of their capability of representing physical and information flows as well as scenarios for liquid fertilizer companies to predict market demand and therefore enhance their market share. Since the formulation of scenarios refers to the model, the model is verified and validated to ensure its correctness before the scenario is defined. The result of this paper is expected to help liquid fertilizer companies maintain their competitiveness through the increase of their market share.